Holistic Branding Strategies
A course by Matthias und Anastasios , Communication Consultant and Designer
Joined September 2021
Learn how to develop complex brand identities that connect with audiences using design, consulting, and psychology
Joined September 2021
Exploring and establishing an identity means laying a solid foundation for the entire design process.
Consultant and coach Matthias Berghoff and interdisciplinary communication designer Anastasios Koupantsis have collaborated together for more than 13 years, creating a workspace somewhere between strategy and design. In this online course, they show you how to develop identities from a multidisciplinary perspective and give every aspect visibility.
Alongside them, discover how to reveal and shape an identity. Drawing on methods from different disciplines, delve into the questions and motives that characterize your project. Learn how to find inspiration for clear design solutions throughout the process and to develop identities with a unique visual language.
What will you learn in this online course?
16 lessons & 12 downloads
- 100% positive reviews (16)
- 868 students
- 16 lessons (1h 47m)
- 12 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: German
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe InDesignWhat is this course's project?
Create a brand identity, which can be your own or that of a client or project.
Who is this online course for?
Anyone in design who wants to know how to express and develop an identity.
The course is also suitable for those not involved in design, since they can work on the basis of the brand's content. In agencies, this function is usually carried out by people who are experts in strategy or in the areas of both strategy and creation.
Requirements and materials
Design skills and familiarity with branding and identity concepts are necessary to take this course.
As for software, you need Adobe Creative Suite (especially Illustrator, InDesign, and Photoshop). For content-related work, pencil and paper or a simple word processing program will suffice.
Reviews
Matthias und Anastasios
A course by Matthias und Anastasios
Matthias Berghoff and Anastasios Koupantsis worked together until 2021 in the Düsseldorf-based design agency Betty + Betty, founded by Anastasios. At the crossroads of strategy and design, they used identity as the basis for contemporary communication and systematic brand management. Betty + Betty's projects have been awarded by the German Brand and Design Awards, the European Design Award, and the Art Directors Club, Germany, among others. They have also been featured in national and international media.
Matthias advises managers on how to implement identity as part of a leadership and management process. He studied economics as well as industrial and organizational psychology and accompanies people as a consultant and coach, reflecting on existing processes and discovering new ones. As an interdisciplinary designer, Anastasios explores new ways to make the different facets of identity visually tangible. He studied communication design at the University of Applied Sciences in Düsseldorf. His research on corporate design, typography, and editorial design led him to interdisciplinary projects that combine analog, digital, and spatial communication.
Content
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U1
Introduction
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About us
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Our influences
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U2
Discover identities
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Start with a blank sheet of paper
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Reflect on your thoughts and the input provided
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Search for information that you are still missing
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Activate your project partners
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U3
Establish identities
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Make all your thoughts visible
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Visualize your approaches
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Formulate messages
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U4
Make identities visible
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Find a story
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Shape the visual identity
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Make the identity visible everywhere
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U5
Present identities
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Present your process
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Create a portfolio
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Contact important multipliers
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Use social media
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FP
Final project
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Holistic Branding Strategies
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe InDesign
Lo voy viendo varias veces, me gusta que prioricen la iltuición y la integración de profunda de la marca en el subconsciente de la persona que diseña. También me gusta aunque me frustra que no haya una checklist de cosas que cumplir para crear un buen diseño de marca sino que cada sistema para crear identidades esté vinculado a lo que cada quien tiene para aportar y a la creatividad.
Gracias.
Ich empfehle jedem den Kurs :)
Genial muy constructivo!
Excelente curso! Lo recomiendo al 100%. Muy claro y en lenguaje sencillo, sin términología complicada. Descripción ordenada, explicada paso a paso con ejemplos. Más que una clase de procedimientos para creación de marcas, es también un planteamiento de principios para la generación auténtica de propuestas creativas. Los dos expositores muy transparentes. Te dejan la sensación de haber estado frente a dos expertos que trasmiten conocimiento y honestidad. Sinceramente, me ha gustado mucho :-)
Hola, super bien explicado y muy facil de entender