Holistic Branding Strategies
Shape the visual identity
A course by Matthias und Anastasios , Communication Consultant and Designer
Joined September 2021
Joined September 2021
About the video: Shape the visual identity
Overview
“Here we show you how to develop a design concept from the defined identity with its character, its tonality, its story and all your ideas from the mood boards.”
In this video lesson Matthias und Anastasios addresses the topic: Shape the visual identity, which is part of the Domestika online course: Holistic Branding Strategies. Learn how to develop complex brand identities that connect with audiences using design, consulting, and psychology.
Partial transcription of the video
“Shape the visual identity We have the research, the workshop and its results with the character traits. In the next step we dealt with the visual stuff and the mood boards busy, Developed messages and generated a story from them. Now it's about translating that into the visual and develop a design for it. You decide how you start. There are people who first need time with Pinterest or Illustrator, to get to the project. It doesn't matter. Do it by feel, try a lot in the first few days, show it to your teammates or watch it again, hang it on the wall and try to be critical and see how vulner...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Holistic Branding Strategies
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Category
Design, Marketing & Business -
Software
Adobe InDesign -
Areas
Art Direction, Brand Strategy, Branding & Identity, Design Management, Digital Design, Graphic Design, Logo Design, Management & Productivity, Marketing
Matthias und Anastasios
A course by Matthias und Anastasios
Matthias Berghoff and Anastasios Koupantsis worked together until 2021 in the Düsseldorf-based design agency Betty + Betty, founded by Anastasios. At the crossroads of strategy and design, they used identity as the basis for contemporary communication and systematic brand management. Betty + Betty's projects have been awarded by the German Brand and Design Awards, the European Design Award, and the Art Directors Club, Germany, among others. They have also been featured in national and international media.
Matthias advises managers on how to implement identity as part of a leadership and management process. He studied economics as well as industrial and organizational psychology and accompanies people as a consultant and coach, reflecting on existing processes and discovering new ones. As an interdisciplinary designer, Anastasios explores new ways to make the different facets of identity visually tangible. He studied communication design at the University of Applied Sciences in Düsseldorf. His research on corporate design, typography, and editorial design led him to interdisciplinary projects that combine analog, digital, and spatial communication.
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- 820 students
- 16 lessons (1h 47m)
- 12 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: German
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- Level: Beginner
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