Holistic Branding Strategies
Find a story
A course by Matthias und Anastasios , Communication Consultant and Designer
Joined September 2021
Joined September 2021
About the video: Find a story
Overview
“In this lesson we will tell you how you can find an overarching story from the messages developed and why the story is important for every identity project. You will learn why the story will be the most important reference point for shaping the identity in the further process.”
In this video lesson Matthias und Anastasios addresses the topic: Find a story, which is part of the Domestika online course: Holistic Branding Strategies. Learn how to develop complex brand identities that connect with audiences using design, consulting, and psychology.
Partial transcription of the video
“find a story In this unit we will show you like you identity of your customers or your own identity becomes visible step by step. In this lesson we will deal with how to turn messages into stories which offer you a framework in the further process, that you can always refer to. In the last lesson Anastasios showed you like you based on your collected input and your first thoughts based on your mood board or the first patterns and structures, that you recognized on the great wall, develop messages to express your feelings again, to structure your thoughts to reflect and review. From these me...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Holistic Branding Strategies
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Category
Design, Marketing & Business -
Software
Adobe InDesign -
Areas
Art Direction, Brand Strategy, Branding & Identity, Design Management, Digital Design, Graphic Design, Logo Design, Management & Productivity, Marketing
Matthias und Anastasios
A course by Matthias und Anastasios
Matthias Berghoff and Anastasios Koupantsis worked together until 2021 in the Düsseldorf-based design agency Betty + Betty, founded by Anastasios. At the crossroads of strategy and design, they used identity as the basis for contemporary communication and systematic brand management. Betty + Betty's projects have been awarded by the German Brand and Design Awards, the European Design Award, and the Art Directors Club, Germany, among others. They have also been featured in national and international media.
Matthias advises managers on how to implement identity as part of a leadership and management process. He studied economics as well as industrial and organizational psychology and accompanies people as a consultant and coach, reflecting on existing processes and discovering new ones. As an interdisciplinary designer, Anastasios explores new ways to make the different facets of identity visually tangible. He studied communication design at the University of Applied Sciences in Düsseldorf. His research on corporate design, typography, and editorial design led him to interdisciplinary projects that combine analog, digital, and spatial communication.
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- 820 students
- 16 lessons (1h 47m)
- 12 additional resources (3 files)
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- Audio: German
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- Level: Beginner
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