Holistic Branding Strategies
Activate your project partners
A course by Matthias und Anastasios , Communication Consultant and Designer
Joined September 2021
Joined September 2021
About the video: Activate your project partners
Overview
“In this lesson you will learn how to involve your project partners and clients in the joint process with the help of workshops and how to use various exercises to develop important results that you will need later in the process for making the identity visible.”
In this video lesson Matthias und Anastasios addresses the topic: Activate your project partners, which is part of the Domestika online course: Holistic Branding Strategies. Learn how to develop complex brand identities that connect with audiences using design, consulting, and psychology.
Partial transcription of the video
“Activate your project partners In this unit you will learn how to use workshops to actively involve your project partners. In the many years in which we have shaped identity processes and have supported our customers in becoming more aware of their own identity and then to actively shape we realized how important it is to work with the customer in the closest possible dialogue. It is not only useful to see him when you present your concept and make any corrections. It is more important to take him with you throughout the process and actively involve. You will see, also your customers and pr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Holistic Branding Strategies
-
Category
Design, Marketing & Business -
Software
Adobe InDesign -
Areas
Art Direction, Brand Strategy, Branding & Identity, Design Management, Digital Design, Graphic Design, Logo Design, Management & Productivity, Marketing
Matthias und Anastasios
A course by Matthias und Anastasios
Matthias Berghoff and Anastasios Koupantsis worked together until 2021 in the Düsseldorf-based design agency Betty + Betty, founded by Anastasios. At the crossroads of strategy and design, they used identity as the basis for contemporary communication and systematic brand management. Betty + Betty's projects have been awarded by the German Brand and Design Awards, the European Design Award, and the Art Directors Club, Germany, among others. They have also been featured in national and international media.
Matthias advises managers on how to implement identity as part of a leadership and management process. He studied economics as well as industrial and organizational psychology and accompanies people as a consultant and coach, reflecting on existing processes and discovering new ones. As an interdisciplinary designer, Anastasios explores new ways to make the different facets of identity visually tangible. He studied communication design at the University of Applied Sciences in Düsseldorf. His research on corporate design, typography, and editorial design led him to interdisciplinary projects that combine analog, digital, and spatial communication.
- 100% positive reviews (14)
- 820 students
- 16 lessons (1h 47m)
- 12 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: German
- German · Spanish · English · Portuguese · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe InDesign
