Holistic Branding Strategies
Our influences
A course by Matthias und Anastasios , Communication Consultant and Designer
Joined September 2021
Joined September 2021
About the video: Our influences
Overview
“In this lesson we will share with you our different influences that have pointed us in the right places in our lives and continue to inspire us.”
In this video lesson Matthias und Anastasios addresses the topic: Our influences, which is part of the Domestika online course: Holistic Branding Strategies. Learn how to develop complex brand identities that connect with audiences using design, consulting, and psychology.
Partial transcription of the video
“Our influences In this lesson, I'll introduce you to my biggest influences. When I started, there were digital trade magazines not so pronounced. That's why I'm a child of print magazines and I'm happy if e.g. B. "It's Nice That" also publishes a print edition from time to time. I had the opportunity for the first time See designs from around the world with projects from Brazil and two pages later came a project from the Allgäu. A magazine I've been reading since college is "Slanted", both digitally and in print. The magazine has been published for the last few years always with a main them...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Holistic Branding Strategies
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Category
Design, Marketing & Business -
Software
Adobe InDesign -
Areas
Art Direction, Brand Strategy, Branding & Identity, Design Management, Digital Design, Graphic Design, Logo Design, Management & Productivity, Marketing
Matthias und Anastasios
A course by Matthias und Anastasios
Matthias Berghoff and Anastasios Koupantsis worked together until 2021 in the Düsseldorf-based design agency Betty + Betty, founded by Anastasios. At the crossroads of strategy and design, they used identity as the basis for contemporary communication and systematic brand management. Betty + Betty's projects have been awarded by the German Brand and Design Awards, the European Design Award, and the Art Directors Club, Germany, among others. They have also been featured in national and international media.
Matthias advises managers on how to implement identity as part of a leadership and management process. He studied economics as well as industrial and organizational psychology and accompanies people as a consultant and coach, reflecting on existing processes and discovering new ones. As an interdisciplinary designer, Anastasios explores new ways to make the different facets of identity visually tangible. He studied communication design at the University of Applied Sciences in Düsseldorf. His research on corporate design, typography, and editorial design led him to interdisciplinary projects that combine analog, digital, and spatial communication.
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- 16 lessons (1h 47m)
- 12 additional resources (3 files)
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- Audio: German
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- Level: Beginner
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