Introduction to Visual Anthropology
How to Choose the Ideal Camera?
A course by Franklin Lopes , Visual Anthropologist
Joined September 2021
About the video: How to Choose the Ideal Camera?
Overview
“The camera is the most important object for a visual anthropologist. In this class, you will see how choosing the right equipment for each occasion can facilitate your process and lead to more interesting results.”
In this video lesson Franklin Lopes addresses the topic: How to Choose the Ideal Camera?, which is part of the Domestika online course: Introduction to Visual Anthropology. Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world.
Partial transcription of the video
“How to choose the ideal camera? In this class, I will explain a little the importance of the camera in the field process, not only thinking about the final result, but mainly on your research experience. The presence of the camera in a research process is exactly what marks visual anthropology other conventional research methods. Choosing the right camera isn't just about with the final material, with the product and the photos you are going to take, but mostly with experience. Photographing is also a physical exercise and the relationship you establish with that object it completely change...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing

Franklin Lopes
A course by Franklin Lopes
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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- 6,620 students
- 15 lessons (3h 10m)
- 7 additional resources (1 files)
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- Audio: Portuguese
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- Level: Beginner
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