Introduction to Visual Anthropology
Field Work 1
A course by Franklin Lopes , Visual Anthropologist
Joined September 2021
Joined September 2021
About the video: Field Work 1
Overview
“In this class, I'm going to talk about fieldwork, where the magic happens. Of all the human sciences, it is perhaps fieldwork that sets anthropology apart from all others. Going into the field is the apotheosis of an anthropological study.”
In this video lesson Franklin Lopes addresses the topic: Field Work 1, which is part of the Domestika online course: Introduction to Visual Anthropology. Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world.
Partial transcription of the video
“After planning all the main aspects that will shape our research project. it's time to hit the field. And of course. in a visual anthropology project. that's where the magic happens. It's when we start putting theory into practice and bringing our ideas to life through direct observation and interaction with the subjects or put everything we've planned to the test. especially as we open up to new experiences. to gain insights from individuals by exploring various perspectives and viewpoints. It's essential to keep in mind that fieldwork is primarily a physical endeavor. Therefore. being wel...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Franklin Lopes
A course by Franklin Lopes
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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- 15 lessons (3h 10m)
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- Audio: Portuguese, English, French, Italian
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- Level: Beginner
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