Introduction to Visual Anthropology
Research Planning 1
A course by Franklin Lopes , Visual Anthropologist
Joined September 2021
Joined September 2021
About the video: Research Planning 1
Overview
“In this class, I will talk about how to plan a survey, what it is for and how it impacts the process.”
In this video lesson Franklin Lopes addresses the topic: Research Planning 1, which is part of the Domestika online course: Introduction to Visual Anthropology. Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world.
Partial transcription of the video
“research planning Now that we've defined a theme, "Beauty: From Mental Health to Cosmetics", how people relate to their own beauty, now, it's time for us to move on to the next step of our research construction process, which is planning. The purpose of planning is to define which are the central aspects that will support our research. Who are we going to talk to? what are the different stages of this research process, what are the primary and secondary objectives of this process and a series of aspects that are important for us to delimit In what context does this interview take place? Pla...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Franklin Lopes
A course by Franklin Lopes
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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- 15 lessons (3h 10m)
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