Introduction to Visual Anthropology
Research Planning 1
A course by Franklin Lopes , Visual Anthropologist
Joined September 2021
Joined September 2021
About the video: Research Planning 1
Overview
“In this class, I will talk about how to plan a survey, what it is for and how it impacts the process.”
In this video lesson Franklin Lopes addresses the topic: Research Planning 1, which is part of the Domestika online course: Introduction to Visual Anthropology. Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world.
Partial transcription of the video
“Now that we've established our theme. "Beauty." encompassing both mental health and cosmetics. let's into how individuals perceive and relate to their personal sense of beauty. It's time to progress step in our research building process. which is planning. The planning phase aims to outline the core elements that will shape our approach. It ensures all necessary components are in place. provide support for our research. We need to determine who we will engage with. identify the various stages of the research process. and clarify both the primary and secondary objectives. Additionally. we mu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Franklin Lopes
A course by Franklin Lopes
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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