Introduction to Visual Anthropology
Course final project
A course by Franklin Lopes , Visual Anthropologist
Joined September 2021
About the final project for: Introduction to Visual Anthropology
Introduction to Visual Anthropology
“Thank you very much for choosing this course! It was enriching to have followed this journey of learning from the perspective that visual anthropology offers us. To make it easier to organize your project, I've compiled a list of essential steps: · Choose a topic for your survey. Something that is important and interesting to you, that you really want to know more about and that will lead to relevant results that you can use effectively in different aspects of your life · Make a good plan. Define who you want to talk to and who and what you want to photograph. Think about different stages and moments of the project. Remember to think about schedule and budget. · Go to field with open chest. Dealing with your fears, anxieties and people's unwillingness to participate in your study is part of the process. Review your plan and learn from your difficulties. · Evaluate the material you are collecting in the field. Browse photos, flip through your notebook, listen to conversations. Make sure you're getting good information. · Organize the material. This occupies a large part of the analysis process. The easier it is to find some information, the smoother your analysis process will be. The course project, more than a report, is a storytelling. Think about this narrative, the climax, the moral of the story and the characters. It is not enough to present the data, it is necessary to captivate the viewer, make him see and experience a little of what you experienced throughout the work. Use creativity!

Partial transcription of the video
“And before finishing this course. it's crucial to keep in mind that visual anthropology isn't about a single method or technique. It's about adopting a unique perspective on the world. one that can vary greatly person to person. This approach makes it quite personal and individualistic. meaning two different people Due to differing backgrounds and life experiences. people cannot perceive the world in the same manner. Therefore. i encourage you all to approach the development of the final project with your unique This course serves as a practical application of the concepts we've discussed. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing

Franklin Lopes
A course by Franklin Lopes
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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- 6,730 students
- 15 lessons (3h 10m)
- 7 additional resources (1 files)
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- Audio: Portuguese, English, French, Italian
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- Level: Beginner
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