Introduction to Visual Anthropology
Analysis of Results
A course by Franklin Lopes , Visual Anthropologist
Joined September 2021
About the video: Analysis of Results
Overview
“In this class, I will talk about the research analysis process. I will explain how to organize the material collected in the field, work on learnings and prioritize what is most important. ”
In this video lesson Franklin Lopes addresses the topic: Analysis of Results, which is part of the Domestika online course: Introduction to Visual Anthropology. Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world.
Partial transcription of the video
“Following extensive fieldwork. we must now head back to our computers to sort through and arrange all the data and materials gathered during the past few days. Proper organization of this material is essential to ensure that we can efficiently analyze and utilize the information collected. And in this regard. let me share with you my insights on achieving effective organization and conducting a thorough analysis process. grounded in our practical experiences from the field. What do you think? Shall we One of the most crucial elements in evaluating a visual anthropology project is the system...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing

Franklin Lopes
A course by Franklin Lopes
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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- Level: Beginner
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