Introduction to Visual Anthropology
The Choice of Theme
A course by Franklin Lopes , Visual Anthropologist
Joined September 2021
Joined September 2021
About the video: The Choice of Theme
Overview
“In this class, I will discuss the importance of defining a good topic for your research and being clear about the objectives pursued with the investigation.”
In this video lesson Franklin Lopes addresses the topic: The Choice of Theme, which is part of the Domestika online course: Introduction to Visual Anthropology. Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world.
Partial transcription of the video
“The choice of theme In this first class of the third unit, we are going to talk a little about the choice of the research topic, which is the starting point for any search. Every good survey starts with a good question. The first step to define the research topic is to understand what you want to know. This may sound simple, but not always. It is important that you reflect what questions you want to answer with your research. What is the relevance of this study for you, for your customer or the world at large. The clearer the definition of the theme and the better this definition process is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Franklin Lopes
A course by Franklin Lopes
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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