Introduction to Visual Anthropology
Development of a Report
A course by Franklin Lopes , Visual Anthropologist
Joined September 2021
About the video: Development of a Report
Overview
“With all the research done and organized, I'm now going to show you my process for building a report. Plus, I'll give you tips on how to craft it in a powerful, clear, and engaging way.”
In this video lesson Franklin Lopes addresses the topic: Development of a Report, which is part of the Domestika online course: Introduction to Visual Anthropology. Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world.
Partial transcription of the video
“And finally. after this entire journey. we reach the pinnacle of our work as visual anthropologists. which involves meticulously crafting a comprehensive and insightful report. This document serves to compiles all we've gathered—photos. videos. texts. infographics. and diverse elements accumulated during fieldwork. This synthesis is crucial for our final report. and built during our analysis process. synthesized In this report. the document serves as the culmination of our research efforts. It represents the end result of extensive work and analysis. which is then delivered to clients or pr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing

Franklin Lopes
A course by Franklin Lopes
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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- 6,731 students
- 15 lessons (3h 10m)
- 7 additional resources (1 files)
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- Audio: Portuguese, English, French, Italian
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- Level: Beginner
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