Introduction to Visual Anthropology
About Me
A course by Franklin Lopes , Visual Anthropologist
Joined September 2021
About the video: About Me
Overview
“In this class, you will get to know my professional background, but mainly the characteristic autobiographical character in my way of doing research. More than a method, anthropology for me is a way of understanding and being in the world. Because of this, it becomes important for any area of activity.”
In this video lesson Franklin Lopes addresses the topic: About Me, which is part of the Domestika online course: Introduction to Visual Anthropology. Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world.
Partial transcription of the video
“Hello. i'm Franklin Lopes. a visual anthropologist. who has worked with cultural research and innovation for over 15 years. I'll be guiding you through this course on Domestika. into the realm of visual anthropology. As a researcher and consultant. i have had the chance to serve clients from various fields of activity. From Itaú Cultural. to companies like Natura. coti. unilever. cinemark and many others that helped me grasp a bit of different contexts. Ultimately. by combining all these references and learnings. i can say today that. more than research. i offer repertoire. I offer repertoi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing

Franklin Lopes
A course by Franklin Lopes
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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- 15 lessons (3h 10m)
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- Audio: Portuguese, English, French, Italian
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- Level: Beginner
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