Introduction to Visual Anthropology
Influences, References, and Inspirations
A course by Franklin Lopes , Visual Anthropologist
Joined September 2021
Joined September 2021
About the video: Influences, References, and Inspirations
Overview
“Now, I'm going to talk about some of the references, influences and inspirations that contributed to the development of my work. They show that visual anthropology is, above all, a multidisciplinary methodology. The more diverse your references, the greater your creative potential.”
In this video lesson Franklin Lopes addresses the topic: Influences, References, and Inspirations, which is part of the Domestika online course: Introduction to Visual Anthropology. Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world.
Partial transcription of the video
“If I were to sum up visual anthropology in a few words. i would say it is an overlap of perspectives. In this context. our repertoire enables us to perceive the world diversely. Consequently. i've chosen several works and authors who provided new insights. The works and the insightful authors who have influenced my perspective on various subjects inspire share their wisdom. These voices can broaden your viewpoint and potentially change how you see the world. just as they did with me. The first book I want to introduce is Irving Goffman's "The Presentation of Self in Everyday Life." a profou...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Franklin Lopes
A course by Franklin Lopes
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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