Introduction to Visual Anthropology
Visual anthropology as a sensory experience
A course by Franklin Lopes , Visual Anthropologist
Joined September 2021
Joined September 2021
About the video: Visual anthropology as a sensory experience
Overview
“In this class I'm going to talk about vision. More than photos and videos, visual anthropology is related to one of our senses, sight. The way we see the world profoundly influences our research process.”
In this video lesson Franklin Lopes addresses the topic: Visual anthropology as a sensory experience, which is part of the Domestika online course: Introduction to Visual Anthropology. Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world.
Partial transcription of the video
“In this class. we will discuss the central meaning of visual anthropology. which is vision. Visual anthropology is not just about photos. videos. and objects; it's a method of experiencing the world visually. When discussing visual anthropology. it's essential to move beyond the realm of equipment and on the vision itself. which is the core of this field. and images. Visual anthropology occurs before our eyes. While it might seem intuitive. vision is not merely a physiological experience. Instead. it encompasses a broader understanding of perception. Simply opening your eyes and looking aro...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Marketing & Business -
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Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Franklin Lopes
A course by Franklin Lopes
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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