Introduction to Visual Anthropology
The Role of the Image
A course by Franklin Lopes , Visual Anthropologist
Joined September 2021
Joined September 2021
About the video: The Role of the Image
Overview
“Here, I will investigate the process of image production and its role in the research process. More than recording or illustrating a story, the images produced in a visual anthropology project are central content for the research method.”
In this video lesson Franklin Lopes addresses the topic: The Role of the Image, which is part of the Domestika online course: Introduction to Visual Anthropology. Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world.
Partial transcription of the video
“In this class. we will talk a bit about images and their role in the process of research and construction of visual anthropology. After all... When discussing visual anthropology. people often think immediately of photographs or videos. These images serve to capture and represent aspects of human culture and life as accurately as possible. aiming to provide Examining the etymology of 'image.' we find it is linked to the root 'imitare.' signifying that an image essentially serves as an imitation of something. a replica of what we can perceive through our experiences and interactions with the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Franklin Lopes
A course by Franklin Lopes
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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- 15 lessons (3h 10m)
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- Audio: Portuguese, English, French, Italian
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- Level: Beginner
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