Introduction to Visual Anthropology
Field Work 2
A course by Franklin Lopes , Visual Anthropologist
Joined September 2021
Joined September 2021
About the video: Field Work 2
Overview
“In this second part of the class, I will advance in the field work and gather the material part by putting together a kind of model from a selection of objects.”
In this video lesson Franklin Lopes addresses the topic: Field Work 2, which is part of the Domestika online course: Introduction to Visual Anthropology. Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world.
Partial transcription of the video
“Well. carol. in this second part of our chat. i'll ask you to gather some groups of objects. The house isn't visible. We can't know all objects here. it's impossible to know every single object in this vast collection. so we'll create what I call a scaled-down model of your material universe—to help us understand it more deeply. Here’s how it works: I provide you with a theme and ask you to select objects that relate to it. As I mentioned earlier. there are no right or wrong answers. It can encompass anything and everything you associate with this theme. There's no limit to the number of ob...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Franklin Lopes
A course by Franklin Lopes
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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- 15 lessons (3h 10m)
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