Tone of Voice in Copywriting for Brands
Typographic Poster: Short Version of the Guide
A course by Paul Anglin , Copywriting and social media expert
About the video: Typographic Poster: Short Version of the Guide
Overview
“Next, I will demonstrate how to frame a summarised version of your guide.”
In this video lesson Paul Anglin addresses the topic: Typographic Poster: Short Version of the Guide, which is part of the Domestika online course: Tone of Voice in Copywriting for Brands. Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums.
Partial transcription of the video
“ Typographic Poster: Short Version of the Guide Now that the tone of voice guide is completed, we'll create a typographic poster. The idea with this is to distil your tone of voice guide down a bit. It's not to replace the guide that you created, it's an aid memoir to have on your wall nearby where you're working. The idea is that if your tone of voice guide is in a drawer or somewhere, you have the poster to remind you. Then, if you need more detail about one of those points, you can grab the tone of voice guide. It helps you remember to make sure that you always follow your tone of voice...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Tone of Voice in Copywriting for Brands
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 13 lessons (2h 41m)
- 20 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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