Tone of Voice in Copywriting for Brands
Tools at Your Disposal
A course by Paul Anglin , Copywriting and social media expert
About the video: Tools at Your Disposal
Overview
“What are the concrete things you’re working with when developing a tone of voice? In this lesson, we will cover the tools of your tone.”
In this video lesson Paul Anglin addresses the topic: Tools at Your Disposal, which is part of the Domestika online course: Tone of Voice in Copywriting for Brands. Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums.
Partial transcription of the video
“ Tools at Your Disposal I want to look at some of the tools you have at your disposal as a writer to begin unpacking your tone of voice, tweak your tone of voice, and give it that distinct personality, which makes it right for your brand. People often feel this is a bit mysterious, "What makes tone of voice?" One of the main reasons for that is because when you are reading, you're not paying attention to all the things that you like. You come away from a piece of writing and think, "Wow, that was good," hopefully. Sometimes, you have the opposite reaction. What happened is you don't notice...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Tone of Voice in Copywriting for Brands
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 13 lessons (2h 41m)
- 20 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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