Tone of Voice in Copywriting for Brands
How Does That Sound?
A course by Paul Anglin , Copywriting and social media expert
About the video: How Does That Sound?
Overview
“Now, it's time to make these intangible brand values into something more concrete. Get ready to start writing!”
In this video lesson Paul Anglin addresses the topic: How Does That Sound?, which is part of the Domestika online course: Tone of Voice in Copywriting for Brands. Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums.
Partial transcription of the video
“ How Does That Sound? Now, we'll look at writing specific copy for your tone of voice. This is where we move from the general to the less general to the specific. This is where we start to unpack the copy for your brand and get some shape around that tone of voice. Let's look at how we do that. The way that we do this is to use the brand value, and then the format of "like this," "not like this," and "because." You get some real copy and I'd say, use real copy as much as you can here. If you don't have any copy for your website yet or your brand or whatever you are creating, this is a good...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Tone of Voice in Copywriting for Brands
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 3,761 students
- 13 lessons (2h 41m)
- 20 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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