Tone of Voice in Copywriting for Brands

Overview

“Now you know what a tone of voice is, it's time to identify their purpose. It's a lot of work to create, so why bother? In this lesson, I will explain why developing a strong TOV is necessary.”

In this video lesson Paul Anglin addresses the topic: Why Do Brands Need It? 1, which is part of the Domestika online course: Tone of Voice in Copywriting for Brands. Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums.

Partial transcription of the video

“So to show you that actually you know probably more than you think you do about tone of voice, we're going to play a little game, okay? It's called Pin the Tone of Voice on the Brand. So we've got five ads and what we've done, we've separated the lines, from the brand. So what you have to do is match the line to the brand. So we have five ads in total. So five lines and five brands. Let's first of all take a look at all the lines. 22 extremely annoying students, literally every teacher, has had in their classroom before. That's the first line. You don't win silver. you lose gold. That's the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Tone of Voice in Copywriting for Brands

• Level: Beginner
• 97% positive reviews (68)
• 3834 students
• 4 units
• 13 lessons (2h 41m)
• 8 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Communication, Copywriting, Storytelling, Writing