Tone of Voice in Copywriting for Brands
Who Are You Talking To?
A course by Paul Anglin , Copywriting and social media expert
About the video: Who Are You Talking To?
Overview
“Who you're talking to will have an impact on how you talk. So, spend some time thinking about your audience. Then, you can shape your tone of voice accordingly.”
In this video lesson Paul Anglin addresses the topic: Who Are You Talking To?, which is part of the Domestika online course: Tone of Voice in Copywriting for Brands. Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums.
Partial transcription of the video
“ Who Are You Talking To? You know who you are and how you talk but think about that for a second. Do you talk the same to every person? I would imagine not. If you think about how you talk to a partner, a friend, a parent, a colleague, a supervisor, a manager, or the CEO, you'll talk to all those people differently. All of those are parts of your own tone of voice. It's this idea of flexing and modulating that comes into tone of voice all the time. To get a bit more understanding of that, we'll do a little exercise that helps you understand how you might tweak the way you talk depending on...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Tone of Voice in Copywriting for Brands
-
Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
- 97% positive reviews (66)
- 3,761 students
- 13 lessons (2h 41m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
