Tone of Voice in Copywriting for Brands
Who Are You?
A course by Paul Anglin , Copywriting and social media expert
About the video: Who Are You?
Overview
“A tone of voice is built on your brand values, personality, or traits. These are the building blocks that we're going to develop together. Let's jump in.”
In this video lesson Paul Anglin addresses the topic: Who Are You?, which is part of the Domestika online course: Tone of Voice in Copywriting for Brands. Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums.
Partial transcription of the video
“ Who Are You? Now that you know what tone of voice is, we'll look more at where it comes from and what constitutes a tone of voice. Think about tone of voice like a person. A person has a background, heritage, culture, and all these things that feed into the way they speak and communicate. A brand is the same and that's the way you need to think about it. If you think about a brand like Virgin, Virgin, for me, speaks like Richard Branson. Virgin started as a challenger brand. They were the up star and rebels. That cheekiness they've maintained, even now they're no longer a challenger brand...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Tone of Voice in Copywriting for Brands
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 3,761 students
- 13 lessons (2h 41m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
