Tone of Voice in Copywriting for Brands
Why Do Brands Need It? 2
A course by Paul Anglin , Senior Copywriter
About the video: Why Do Brands Need It? 2
Overview
“Here, I will continue to illustrate the importance of TOV by exploring more examples. You will see some brands and their tone of voice. Many are quite original!”
In this video lesson Paul Anglin addresses the topic: Why Do Brands Need It? 2, which is part of the Domestika online course: Tone of Voice in Copywriting for Brands. Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums.
Partial transcription of the video
“Let's take a look at some examples where tone of voice has been done, I think, in a really nice way. This first one is from Harley Davidson. The language is a little kind of ballsy, a little aggressive. unfollow. Screw it. Let's ride. That's fine for Harley Davidson, but not every brand can say that. Not even every motorbike manufacturer could say that. Honda couldn't say that. Yamaha couldn't say that. I'm sure there are others, but those are the only ones I can think of right now. But this is what I mean when tone of voice has to be really specific. It has to be really right for you. But ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Tone of Voice in Copywriting for Brands
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a senior copywriter and tone of voice consultant with over twenty years of experience based in Madrid, Spain. Since 2016, he has run his own studio, Craft Copywriting, where he works alongside his team writing for brands such as Nike, Apple, Microsoft, and Dunlop Sports.
He creates copy for digital media, app development, mobile, and print formats for agencies and brands in both London and Madrid. He also teaches copywriting for Master’s students at Madrid’s IE University.
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- Level: Beginner
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