Tone of Voice in Copywriting for Brands
Why Do Brands Need It? 2
A course by Paul Anglin , Copywriting and social media expert
About the video: Why Do Brands Need It? 2
Overview
“Here, I will continue to illustrate the importance of TOV by exploring more examples. You will see some brands and their tone of voice. Many are quite original!”
In this video lesson Paul Anglin addresses the topic: Why Do Brands Need It? 2, which is part of the Domestika online course: Tone of Voice in Copywriting for Brands. Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums.
Partial transcription of the video
“ Why Do Brands Need It? Let's look at some examples where tone of voice has been done in a nice way. This first one is from Harley-Davidson. The language is a little ballsy and aggressive. "Unfollow. Screw It, Let's Ride." That's fine for Harley-Davidson but not every brand can say that. Not every motorbike manufacturer could say that. Honda or Yamaha couldn't say that. There are others but those are the ones I can think of now. This is what I mean by tone of voice has to be specific. It has to be right for you. There's flex within tone of voice as well. If you look at this next example fr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Tone of Voice in Copywriting for Brands
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 13 lessons (2h 41m)
- 20 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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