Tone of Voice in Copywriting for Brands

Overview

“So, what exactly is tone of voice? Let's explore together what it even means for brands. ”

In this video lesson Paul Anglin addresses the topic: What Is Tone of Voice?, which is part of the Domestika online course: Tone of Voice in Copywriting for Brands. Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums.

Partial transcription of the video

“Good morning. Yo. Greetings and salutations. So. Okay, that's tone of voice in miniature. a few different ways of saying hello. Of greeting someone. A few sound okay for me to say as a person, a few most definitely do not. That's kind of the idea with tone of voice. It's the way that brands speak. using words that are authentic to that brand. and staying away from words that just kind of don't fit with that brand. And that's what we're looking at here today. So in this course, we're going to be looking at tone of voice, the way brands use it, and the way that you can use it for your own bra...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Tone of Voice in Copywriting for Brands

• Level: Beginner
• 97% positive reviews (68)
• 3834 students
• 4 units
• 13 lessons (2h 41m)
• 8 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Communication, Copywriting, Storytelling, Writing