Tone of Voice in Copywriting for Brands
What Is Tone of Voice?
A course by Paul Anglin , Copywriting and social media expert
About the video: What Is Tone of Voice?
Overview
“So, what exactly is tone of voice? Let's explore together what it even means for brands. ”
In this video lesson Paul Anglin addresses the topic: What Is Tone of Voice?, which is part of the Domestika online course: Tone of Voice in Copywriting for Brands. Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums.
Partial transcription of the video
“ What Is Tone of Voice? Good morning. Yo! Greetings and salutations. 'Sup? That's tone of voice in miniature. A few different ways of saying hello, of greeting someone. A few sound ok for me to say as a person, a few most definitely do not. That's the idea with tone of voice. It's the way that brands speak, using words that are authentic to that brand and staying away from words that don't fit with that brand. That's what we're looking at here today. In this course, we'll look at tone of voice the way brands use it, and the way that you can use it for your own brand and project. Together, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Tone of Voice in Copywriting for Brands
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 13 lessons (2h 41m)
- 20 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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