Tone of Voice in Copywriting for Brands

Overview

“We all have people and things that influence us. In this lesson, I will share a few of mine.”

In this video lesson Paul Anglin addresses the topic: Influences, which is part of the Domestika online course: Tone of Voice in Copywriting for Brands. Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums.

Partial transcription of the video

“We all have influences in our life and in our work. We're going to take a look now at a few of mine. First of all, i want to talk about Roald Dahl. He was a children's author. Many of you will know him or know his work. Those of you who have kids will almost certainly know his work. I was a massive Roald Dahl fan when I was a kid. And now as a parent, I get the chance to enjoy the books all over again, reading them to my children. One of my favorites when I was a kid was Danny Champion of the World. The story is really good. But also there's a message in the back of the book that I can't ex...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Tone of Voice in Copywriting for Brands

• Level: Beginner
• 97% positive reviews (68)
• 3834 students
• 4 units
• 13 lessons (2h 41m)
• 8 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Communication, Copywriting, Storytelling, Writing