Tone of Voice in Copywriting for Brands
Persona, Brand Identity, and Philosophy
A course by Paul Anglin , Copywriting and social media expert
About the video: Persona, Brand Identity, and Philosophy
Overview
“There are several different tools to represent your tone of voice. Let's look at them.”
In this video lesson Paul Anglin addresses the topic: Persona, Brand Identity, and Philosophy, which is part of the Domestika online course: Tone of Voice in Copywriting for Brands. Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums.
Partial transcription of the video
“ Persona, Brand Identity and Philosophy Now, you've thought about your brand and defined your brand values, we'll move through to flesh that out a bit and we'll get to how that comes across in actual copy. The first step is to move from your brand values, which for Craft we've defined as considered and harmonious. You'll move from that to using a tool to represent your brand a bit more, to unpack it and get into a little more detail. There are a number of ways of doing that, I'm sure. We'll look at three different ways of doing that here. The first of the three methods we'll look at is sim...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Tone of Voice in Copywriting for Brands
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 13 lessons (2h 41m)
- 20 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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