Tone of Voice in Copywriting for Brands
Modulate Your Tone of Voice
A course by Paul Anglin , Copywriting and social media expert
About the video: Modulate Your Tone of Voice
Overview
“In this lesson, you will learn how to tweak your tone of voice based on the subject you're writing about. I will show you how the compilation of different brand values forms your unique mix, all while staying consistent with the overall tone.”
In this video lesson Paul Anglin addresses the topic: Modulate Your Tone of Voice, which is part of the Domestika online course: Tone of Voice in Copywriting for Brands. Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums.
Partial transcription of the video
“ Modulate Your Tone of Voice Here, we'll look at modulating your tone of voice. One question I get asked a lot and I get asked even more recently, something a lot of people are talking about, is should you have a different tone of voice for every social media platform. That's the way I normally get asked the question. People often not only want to know about social media platforms, but also, if they should have a different tone of voice in print, social, online, and all these things. This is still a debate within our industry. For me, I tend to say no. I think that you have one tone of voi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Tone of Voice in Copywriting for Brands
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling, Writing
Paul Anglin
A course by Paul Anglin
Paul Anglin is a seasoned copywriting expert with a career spanning over two decades in the advertising and marketing industry. Having collaborated with renowned brands, he has honed his skills in creating impactful and persuasive content that captivates audiences across various platforms. His expertise lies in crafting strategic narratives that not only convey a brand's message but also resonate on a deeper level with the target audience. With a profound understanding of consumer psychology, Paul effectively blends creativity with insights to deliver copy that drives engagement and fosters brand loyalty.
A passionate educator, Paul has dedicated a significant part of his career to mentoring aspiring copywriters and marketing professionals. His teaching approach focuses on practical application, encouraging students to think outside the box while grounding their creativity in solid copywriting principles. Through workshops and lectures, Paul shares his wealth of knowledge, empowering individuals to enhance their writing skills and adapt to the ever-evolving digital landscape. His commitment to fostering talent and his innovative approach to copywriting make him a respected figure in the industry.
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- 3,761 students
- 13 lessons (2h 41m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
