Data-Driven Marketing Strategies
Translate data and metrics
A course by Sebastián Buitrago , Marketing Strategist
About the video: Translate data and metrics
Overview
“Identifying relevant data and extracting insights of value for business allows effective marketing strategies to be activated. In this lesson I will explain how to do it.”
In this video lesson Sebastián Buitrago addresses the topic: Translate data and metrics, which is part of the Domestika online course: Data-Driven Marketing Strategies. Learn how to interpret data to build and execute effective marketing strategies that will grow your business.
Partial transcription of the video
“Translate data and metrics Once the plan and strategy are established, In this lesson we are going to learn to interpret and translate metrics that we are seeing throughout the execution. In the business world there are many types of metrics. The amount is such that sometimes it can become overwhelming. and they can divert us when it comes to understanding which ones we should follow. That is why I took the trouble to propose, as a funnel, what are the relevant metrics to track when executing a marketing and sales strategy for their businesses. In the graph that you see on the screen the ro...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Data-Driven Marketing Strategies
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing
Sebastián Buitrago
A course by Sebastián Buitrago
Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.
Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.
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- 1,086 students
- 11 lessons (1h 44m)
- 21 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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