Data-Driven Marketing Strategies
Influences
A course by Sebastián Buitrago , Marketing Strategist
About the video: Influences
Overview
“The environment, the challenges and the experiences I face inspire and influence me. Now I am going to tell you about the people who have influenced me the most throughout my professional career.”
In this video lesson Sebastián Buitrago addresses the topic: Influences, which is part of the Domestika online course: Data-Driven Marketing Strategies. Learn how to interpret data to build and execute effective marketing strategies that will grow your business.
Partial transcription of the video
“influences In this lesson I will talk about my influences. The first is Oliver Jeffers. As I told you, the good stories they inspire me, teach me and make me reflect. That's how I met Oliver Jeffers, an Irish illustrator who tells stories to children and adults about how the world works through the understanding of the human brain. My recommended book on Jeffers is called Here We Are. It is a book that talks about what no one tells us when we arrive in the world: how we should inhabit this planet Earth. In "Aquí estamos" we talk about what it means to have time, the diversity that we find i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Data-Driven Marketing Strategies
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing
Sebastián Buitrago
A course by Sebastián Buitrago
Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.
Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.
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- 1,086 students
- 11 lessons (1h 44m)
- 21 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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