Data-Driven Marketing Strategies
Write a brief
A course by Sebastián Buitrago , Marketing Strategist
About the video: Write a brief
Overview
“Finally, I will teach you what a brief is and I will explain why it is important as an initial step in a marketing strategy.”
In this video lesson Sebastián Buitrago addresses the topic: Write a brief, which is part of the Domestika online course: Data-Driven Marketing Strategies. Learn how to interpret data to build and execute effective marketing strategies that will grow your business.
Partial transcription of the video
“write a brief After understanding the theory, we move on to practice. In this lesson we are going to learn how to write a brief and we will see it applied to the final project. A brief, as its name indicates, It is a document that has all the relevant information to carry out a marketing project in a very condensed way. The key to success is to write it as clearly and accurately as possible. Whenever someone writes a brief, I recommend that they write it as if they were writing to an aunt, a nephew or their grandparents, that they are people without context and they do not understand about ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Data-Driven Marketing Strategies
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing
Sebastián Buitrago
A course by Sebastián Buitrago
Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.
Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.
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- 1,086 students
- 11 lessons (1h 44m)
- 21 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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