Data-Driven Marketing Strategies
What is data and what is it for?
A course by Sebastián Buitrago , Marketing Strategist
About the video: What is data and what is it for?
Overview
“To work with data, it is essential to understand what it is and what this information is for. We will see it in detail in this lesson.”
In this video lesson Sebastián Buitrago addresses the topic: What is data and what is it for?, which is part of the Domestika online course: Data-Driven Marketing Strategies. Learn how to interpret data to build and execute effective marketing strategies that will grow your business.
Partial transcription of the video
“What is data and what is it for? In this lesson we will learn what data is and what it is for. I give you a context about what we will see in this course. The first thing is that we are going to understand what data is and what it is for, next we will talk about marketing and I'll introduce you to a method I've designed: the EDIT method. The EDITA method will allow them to define their objectives, put together and build your marketing strategy, launch it and begin to measure what they have executed to understand if it is working or not. Let's start. In this lesson we will learn what data is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Data-Driven Marketing Strategies
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing
Sebastián Buitrago
A course by Sebastián Buitrago
Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.
Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.
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- 1,086 students
- 11 lessons (1h 44m)
- 21 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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