Data-Driven Marketing Strategies
Understand your goals
A course by Sebastián Buitrago , Marketing Strategist
About the video: Understand your goals
Overview
“Defining the objectives that you must and want to achieve is key. To achieve success in this you must understand in detail what you must achieve and how you are going to do it. In this lesson we will see how.”
In this video lesson Sebastián Buitrago addresses the topic: Understand your goals, which is part of the Domestika online course: Data-Driven Marketing Strategies. Learn how to interpret data to build and execute effective marketing strategies that will grow your business.
Partial transcription of the video
“understand your goals With the brief done, and understanding the theory, In this lesson we turn to the methodology. I will guide you through a series of steps throughout the EDITA methodology that will complement your marketing strategies or they will be the foundations for them to start creating. If they follow this methodology rigorously, they will realize that investments in marketing make sense, budgets too and everything they execute returns a result. It has happened to them that they say: "Why do I do marketing?" "I feel like I'm wasting money on marketing," or "What I do is very nice...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Data-Driven Marketing Strategies
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing

Sebastián Buitrago
A course by Sebastián Buitrago
Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.
Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.
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- 11 lessons (1h 44m)
- 21 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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