Data-Driven Marketing Strategies
Describe your target audience
A course by Sebastián Buitrago , Marketing Strategist
About the video: Describe your target audience
Overview
“Are you clear who is interested in your product or service? Why are they looking for it? Why do they want it? Why do they buy it? In this lesson we will see why it is important to ask these questions to define the audience you need to reach.”
In this video lesson Sebastián Buitrago addresses the topic: Describe your target audience, which is part of the Domestika online course: Data-Driven Marketing Strategies. Learn how to interpret data to build and execute effective marketing strategies that will grow your business.
Partial transcription of the video
“Describe your target audience In this lesson we are going to go through eight steps that will help us describe our target audience. Knowledge of our customer base is the key to define to whom the marketing strategies will be directed. It is useless to have a great product and great customer service If we don't know who we are going to sell to and why. Therefore, we must answer the following questions clearly and concisely in order to understand who the target audience is. I would like to make a clarification: If the business is a startup and they do not have this information, it is valid to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Data-Driven Marketing Strategies
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing
Sebastián Buitrago
A course by Sebastián Buitrago
Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.
Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.
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- 1,086 students
- 11 lessons (1h 44m)
- 21 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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