Data-Driven Marketing Strategies
What is marketing and what is it for?
A course by Sebastián Buitrago , Marketing Strategist
About the video: What is marketing and what is it for?
Overview
“A good marketing strategy positions and grows any business. Throughout this video you will understand why you should do data-based marketing.”
In this video lesson Sebastián Buitrago addresses the topic: What is marketing and what is it for?, which is part of the Domestika online course: Data-Driven Marketing Strategies. Learn how to interpret data to build and execute effective marketing strategies that will grow your business.
Partial transcription of the video
“What is marketing and what is it for? We already learned what data is and how to use it to execute our marketing strategy. In this lesson we will learn what marketing is and what it is for. There are many marketing definitions, if you look for them you will find them infinite. If you were to ask me how I define marketing, my answer would be: it is the creation of a genuine, honest and real bond with people. Links are created by listening, communicating and looking into the eyes. Also making other people understand that we understand them. It works the same way with brands. If we happen to u...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Data-Driven Marketing Strategies
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing
Sebastián Buitrago
A course by Sebastián Buitrago
Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.
Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.
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- 1,086 students
- 11 lessons (1h 44m)
- 21 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
