Data-Driven Marketing Strategies
Conclution
A course by Sebastián Buitrago , Marketing Strategist
About the video: Conclution
Overview
“Finally, we are going to take into account three key points to draw conclusions from all the steps we have been taking throughout the course.”
In this video lesson Sebastián Buitrago addresses the topic: Conclution, which is part of the Domestika online course: Data-Driven Marketing Strategies. Learn how to interpret data to build and execute effective marketing strategies that will grow your business.
Partial transcription of the video
“Conclution In this lesson we come to the final part of the course. We will conclude in three points. The three points are: point number one, data-driven marketing, point number two, the EDIT method, and point number three, the conclusion of the results of the case of Bracito de Reina. As a summary of data-driven marketing, whenever they do marketing they use data to make decisions. This will allow them to focus on users and their business, have a better understanding of the needs of its users, identify insights more clearly and easily, achieve microsegmentation and reach audiences that are ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Data-Driven Marketing Strategies
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing
Sebastián Buitrago
A course by Sebastián Buitrago
Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.
Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.
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- 11 lessons (1h 44m)
- 21 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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