Data-Driven Marketing Strategies
Implement and execute your strategy
A course by Sebastián Buitrago , Marketing Strategist
About the video: Implement and execute your strategy
Overview
“Content is the ideal complement to a communication channel. One does not work without the other, and vice versa. How to find the perfect accessories?”
In this video lesson Sebastián Buitrago addresses the topic: Implement and execute your strategy, which is part of the Domestika online course: Data-Driven Marketing Strategies. Learn how to interpret data to build and execute effective marketing strategies that will grow your business.
Partial transcription of the video
“Implement and execute your strategy In this lesson we are going to learn to build the marketing strategy and implement it. There are several strategic frameworks that can be used when building a marketing strategy. I like to use the "See, Think, Do, Care" model, shared by a Google employee several years ago because it is easy to use and run. This model is focused in understanding the behaviors and intentions of customers to be able to add value through relevant content in different communication channels. The "See, Think, Do, Care" model also allows us to measure all the actions that we exe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Data-Driven Marketing Strategies
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing
Sebastián Buitrago
A course by Sebastián Buitrago
Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.
Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.
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- 11 lessons (1h 44m)
- 21 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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