Data-Driven Marketing Strategies
Adjust what you did
A course by Sebastián Buitrago , Marketing Strategist
About the video: Adjust what you did
Overview
“Tuning involves testing to better understand customers. This is achieved by putting into practice the story told by the data obtained from what has been done in the implementation.”
In this video lesson Sebastián Buitrago addresses the topic: Adjust what you did, which is part of the Domestika online course: Data-Driven Marketing Strategies. Learn how to interpret data to build and execute effective marketing strategies that will grow your business.
Partial transcription of the video
“Adjust what you did In this lesson we are going to learn to adjust what we have done throughout marketing strategies through different tests. everything we have learned has been to adjust the executions of their marketing strategies and take advantage of the data. This is where the term "iterate" comes into its own. Iterating is making changes and improvements at different points of contact with customers to improve conversion rates. These changes must be part of the strategy constantly. Iterations can be carried out over different elements that are part of the strategy, such as content for...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Data-Driven Marketing Strategies
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing
Sebastián Buitrago
A course by Sebastián Buitrago
Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.
Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.
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- 11 lessons (1h 44m)
- 21 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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