Data-Driven Marketing Strategies
About Me
A course by Sebastián Buitrago , Marketing Strategist
About the video: About Me
Overview
“In this first lesson we are going to briefly review my professional career and my history within the world of marketing.”
In this video lesson Sebastián Buitrago addresses the topic: About Me, which is part of the Domestika online course: Data-Driven Marketing Strategies. Learn how to interpret data to build and execute effective marketing strategies that will grow your business.
Partial transcription of the video
“Presentation Hello, I am Sebastián Buitrago and I welcome you to this course where we will see data-based marketing strategies. I am Colombian and I studied industrial engineering a few years ago. As time passed and I studied, I realized that I did not like what I was learning, not because I wasn't interesting, but because he didn't see me working in those areas for the rest of my life. One day, by accident, I walked into a marketing class in college, and there my professional life made sense. When I graduated, I started working in marketing in different types of corporations: in the entert...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Data-Driven Marketing Strategies
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing
Sebastián Buitrago
A course by Sebastián Buitrago
Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.
Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.
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- 1,086 students
- 11 lessons (1h 44m)
- 21 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
