Data-Driven Marketing Strategies

Course final project

A course by Sebastián Buitrago , Marketing Strategist

Marketing Strategist. Bogota, Colombia.
Joined August 2021
100% positive reviews (16)
1,159 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian

About the final project for: Data-Driven Marketing Strategies

Data-Driven Marketing Strategies

“Thank you very much for taking the time to take this course and make sense of your marketing knowledge through the good use of data. I hope that everything learned helps you face and develop your course project and future projects. Now let's review the key phases of the project. I would like you to briefly explain what you have done in each one and accompany the explanation with one or more images. The business Choose the business for which you want to design the marketing strategy. In this case, I have worked with the Bracito de Reina bakery. I can't wait to see what business you're going to work with!

The brief Use the brief document that I left you in the "Where to start?" unit and fill it in with the details of the business you chose for your project.
Planning Use the EDITA business marketing strategy applied to your project. As we saw, it consists of understanding your goals, describing your target audience, implementing and executing the strategy, and translating the data and metrics.
Results After launching the strategy you designed, a key moment arrives: analyzing the results to see how it has worked.
Settings After reviewing all the data, improvements can always be made. Adjust the content with creativity, dare to try different and disruptive content, launch it and compare the results!
The time has come for you to share your final project with the community by clicking on "Create your project". Remember to share both the final result and the entire development process in which you have been working. I'm looking forward to seeing your project and giving you feedback. Although I ask for your patience, I will try to access the forum as much as I can and what my professional projects allow me. Finally, I want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. See you in the forum!”

Partial transcription of the video

“Final project Thank you for taking the time to take this course. and have complemented their knowledge of marketing through the good use of data. If you know people who can benefit If this course is useful, do not hesitate to reference it. If you have feedback, I'm also interested in receiving it. To be able to do a final project successfully it is important to understand that as one is exposed to the data, you can understand and analyze them more easily. They should also keep in mind that when they start to take advantage of using the data, this is a constant task that changes and evolves ...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Data-Driven Marketing Strategies

  • Level: Beginner
  • 100% positive reviews (16)
  • 1159 students
  • 4 units
  • 11 lessons (1h 44m)
  • 4 downloads
  • Category

    Marketing & Business
  • Areas

    Digital Marketing, Growth Marketing, Marketing

Sebastián Buitrago

Sebastián Buitrago
A course by Sebastián Buitrago

Teacher Plus
Marketing Strategist

Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.

Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.


  • 100% positive reviews (16)
  • 1,159 students
  • 11 lessons (1h 44m)
  • 21 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
  • Level: Beginner
  • Unlimited access forever

Areas

Data-Driven Marketing Strategies. Marketing, and Business course by Sebastián Buitrago

Data-Driven Marketing Strategies

A course by Sebastián Buitrago
Marketing Strategist. Bogota, Colombia.
Joined August 2021
  • 100% positive reviews (16)
  • 1,159 students