Data-Driven Marketing Strategies
Course final project
A course by Sebastián Buitrago , Marketing Strategist
About the final project for: Data-Driven Marketing Strategies
Data-Driven Marketing Strategies
“Thank you very much for taking the time to take this course and make sense of your marketing knowledge through the good use of data. I hope that everything learned helps you face and develop your course project and future projects. Now let's review the key phases of the project. I would like you to briefly explain what you have done in each one and accompany the explanation with one or more images. The business Choose the business for which you want to design the marketing strategy. In this case, I have worked with the Bracito de Reina bakery. I can't wait to see what business you're going to work with!





Partial transcription of the video
“Final project Thank you for taking the time to take this course. and have complemented their knowledge of marketing through the good use of data. If you know people who can benefit If this course is useful, do not hesitate to reference it. If you have feedback, I'm also interested in receiving it. To be able to do a final project successfully it is important to understand that as one is exposed to the data, you can understand and analyze them more easily. They should also keep in mind that when they start to take advantage of using the data, this is a constant task that changes and evolves ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Data-Driven Marketing Strategies
-
Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing

Sebastián Buitrago
A course by Sebastián Buitrago
Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.
Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.
- 100% positive reviews (16)
- 1,159 students
- 11 lessons (1h 44m)
- 21 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
