Art Direction and Illustration for Advertising

Overview

“A great proposal is integrated by a solid concept, added to an attractive visual solution. Now you will see how all the points are connected in the final presentation that we will show to the client.”

In this video lesson Typewear addresses the topic: General presentation of the campaign, which is part of the Domestika online course: Art Direction and Illustration for Advertising. Learn to structure, develop, and present a creative brand campaign.

Partial transcription of the video

“To introduce the client, we will explain point by point a methodology that we have structured. First we have to understand the context of the brand. How they are perceived by customers, where they are, if they are a company that is in the country or not, etc. Then we have to understand the context of the campaign. What is going to be said and to whom are they going to say it. That leads to attention or a problem, which is which we are going to help the client solve. That will lead us to a find or an insight, as Miguel said, from which we will detach our concept, which is the basis of our en...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Illustration for Advertising

• Level: Beginner
• 99% positive reviews (106)
• 2958 students
• 4 units
• 16 lessons (3h 9m)
• 11 downloads

• Category

  Design, Illustration

• Areas

  Advertising, Art Direction, Creativity, Design, Design Management