Art Direction and Illustration for Advertising

Overview

“A good dose of inspiration before starting. In addition, you will learn to create and properly organize your graphic references.”

In this video lesson Typewear addresses the topic: Moodboard, which is part of the Domestika online course: Art Direction and Illustration for Advertising. Learn to structure, develop, and present a creative brand campaign.

Partial transcription of the video

“Well, now we are going to talk about the importance of making a moodboard before starting our project. A moodboard consists of graphic downloads of all the visual references that we find. And, well, they say inspiration it is found everywhere. Many times we get very bad when we are stuck on the screen and we think that we will find everything, but sometimes a good walk, go on a trip, etc., It can be much more fruitful to start with. Yes it is important to have those visual references, In the end, right now I'm going to teach you how to do step by step a very good board of images, but it is ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Illustration for Advertising

• Level: Beginner
• 99% positive reviews (107)
• 2987 students
• 4 units
• 16 lessons (3h 9m)
• 11 downloads

• Category

  Design, Illustration

• Areas

  Advertising, Art Direction, Creativity, Design, Design Management