Art Direction and Illustration for Advertising

Overview

“Its alive! Here we will assemble a composition with all the assets that we have created throughout the course. With it, you can create a wide variety of graphic pieces, all those that are necessary to better complement your idea and cover the different points of contact.”

In this video lesson Typewear addresses the topic: Digital Mashup V3 (visual master), which is part of the Domestika online course: Art Direction and Illustration for Advertising. Learn to structure, develop, and present a creative brand campaign.

Partial transcription of the video

“Well, we have reached the last part, That is the visual master. The visual master consists of combining all assets that we have developed throughout the lessons. As I mentioned before, it is with the color palette, Typography, characters, iconography. All put them together in one piece that is going to serve as a foundation for us to develop All our downs. The posters, the boxes, etc. We will see a very easy way to download all these elements in our visual master. Well, we have reached the final part of the entire graphic process and we are preparing to do our visual master. A campaign is m...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Illustration for Advertising

• Level: Beginner
• 99% positive reviews (106)
• 2957 students
• 4 units
• 16 lessons (3h 9m)
• 11 downloads

• Category

  Design, Illustration

• Areas

  Advertising, Art Direction, Creativity, Design, Design Management