Art Direction and Illustration for Advertising

Overview

“All colors have a meaning depending on your context and most likely you will find the guide on your moodboard findings. Here we will share our methodology to choose a color palette according to the concept and order it in a simple way.”

In this video lesson Typewear addresses the topic: Color palettes, which is part of the Domestika online course: Art Direction and Illustration for Advertising. Learn to structure, develop, and present a creative brand campaign.

Partial transcription of the video

“Now let's move to the color palette. Color is the soul of our design. Whenever we receive us a brief, we try to get away from all the truisms. That is, if the campaign or the concept has a word that limits you a lot, "heat", "melancholy", it would be very simple go like that tones For "heat", then scale of reds, yellows, etc. And if it was "melancholy", for example, choose blue and cold colors. But this only limits much the possibility that we could give in our final design. So I recommend that we use as many more tools, contrasting colors, so that is not delimited very much that color pale...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Illustration for Advertising

• Level: Beginner
• 99% positive reviews (107)
• 2987 students
• 4 units
• 16 lessons (3h 9m)
• 11 downloads

• Category

  Design, Illustration

• Areas

  Advertising, Art Direction, Creativity, Design, Design Management