Art Direction and Illustration for Advertising

Overview

“The message also counts. We will define the basic form and the characteristic features of the letter, that better go with our communication. We will also create an initial alphabet and some extra characters, with which we can compose a large number of words and phrases.”

In this video lesson Typewear addresses the topic: Digital Mashup V1 (typographic master) - Part 1, which is part of the Domestika online course: Art Direction and Illustration for Advertising. Learn to structure, develop, and present a creative brand campaign.

Partial transcription of the video

“We continue with the typographic choice. We already saw the color and shape before. Now let's move on to the letters. The letters are a fundamental complement to any design. For this project, the client only required The visual master. That is, a small logo with the name of the campaign. Maybe one or another graphic element in terms of shape. But we decided to develop all the letters from scratch, based on the letters we found on the street. Mexico is a place where they are made many street signs, where there are people that without a specialization, let's say school neither of school, they...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Illustration for Advertising

• Level: Beginner
• 99% positive reviews (101)
• 2560 students
• 4 units
• 16 lessons (3h 9m)
• 11 downloads

• Category

  Design, Illustration

• Areas

  Advertising, Art Direction, Creativity, Design, Design Management