Learn to structure, develop, and present a creative brand campaign
At Typewear–a Mexican illustration, design, and creativity studio–they are convinced that the secret of a good advertising campaign lies in having a powerful idea but, above all, telling it in an unexpected and effective way through powerful visuals. Typewear has developed a strategy that has led it to work with clients such as Nike, Adobe, Ferrero Rocher, and Corona, among others. In this online course, they teach you what this methodology consists of.
Alongside this creative team, learn to develop an effective methodology to structure, develop, and present an advertising campaign.
What will you learn in this online course?
16 lessons & 23 downloads
Mr. White (brief + context)
8 minutes, 52 seconds
Insight
10 minutes, 26 seconds
General structure (concept + value proposal)
8 minutes, 59 seconds
Moodboard
10 minutes, 5 seconds
Color palettes
9 minutes, 58 seconds
Digital Mashup V1 (typographic master) - Part 1
14 minutes, 2 seconds
What's included in this course?
Begin by learning about the work of Typewear, who tell you about their beginnings in the field of design and show you the work of other artists and creatives that serve as their inspiration.
Later, they teach you how to tackle a briefing, setting out the context in which the campaign is to be developed and looking for the insights on which the creative concept is to be based. To do this, they tell you about their guide to structuring ideas or, as they have decided to call it, "Mr. White".
Once the conceptual development is defined, create a mood board that serves as a reference for the graphic development of the idea.
Define the color palette of your project and create a unique font from the drawing of the letter. In addition, design a series of iconographic elements and characters, which give your project its own identity and help you structure the visual universe of the campaign.
All these elements make up the visual master of your campaign and from them, you can produce and apply them to all kinds of supports that give strength to your concept in the real and digital world.
To finish, Typewear give you some tips to present the idea to your client in an epic way and on how to share your work through a digital platform.
What is this course's project?
Based mainly on illustration, create an advertising campaign for a consumer brand and develop it fully: from the reception of the brief to the production of graphic and visual material.
Projects by course students
Who is this online course for?
Designers, illustrators, creatives, publicists, and anyone interested in discovering and improving their creative processes.
Requirements and materials
Basic knowledge of Photoshop and Illustrator is required. Regarding the materials, you need a computer with these programs installed.
Reviews
- 14 days ago
Es increible la manera de trabajar, me ha enseñado mucho a como afrontar un proyecto y sobre todo ha poder tener mas herramienntas de diseño para afrontar retos profesionales.
- 3 months ago
Muy interesante curso, el desarrollo de un proyecto muy inteligente y didáctico marca pautas muy importantes para el desarrollo del profesional en el campo del diseño de marca de una manera muy creativa, me ha gustado mucho!
- giocafePLUS6 months ago
Está genial, para ver insights en el proceso de creación. Muy bien!
- 6 months ago
Muy bien
- 8 months ago
Good good Stiuff
Content
- U1
Introduction
- Presentation
- Influences
- U2
Ideorama
- Mr. White (brief + context)
- Insight
- General structure (concept + value proposal)
- U3
Do the magic
- Moodboard
- Color palettes
- Digital Mashup V1 (typographic master) - Part 1
- Digital Mashup V1 (typographic master) - Part 2
- Sketch before flying - Part 1
- Sketch before flying - Part 2
- Digital Mashup V2 (character design)
- Digital Mashup V3 (visual master)
- U4
Epic storytelling
- Offline - online correspondence
- General presentation of the campaign
- Project publication on digital platforms
- FP
Final project
- Art direction and illustration for advertising
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for students and professionals with an intermediate level in design who want to deepen their skills in typography, visual identity, and creative campaign development.
It's recommended to have basic graphic design knowledge and be familiar with digital tools like Photoshop and Illustrator to get the most out of the course.
You'll need access to a computer with Photoshop and Illustrator installed, an internet connection, and basic drawing materials for manual sketches.
You'll learn how to analyze briefs, develop creative concepts, create visual identities, distill visual messages, and apply moodboard, lettering, and color palette techniques for advertising campaigns.
The course covers typography, organic composition, Bauhaus references, brief analysis, visual identity development, moodboards, color theory, lettering, vectorization, and integrated campaign design.
Yes, you'll learn how to design original alphabets, digitize them, and develop custom fonts inspired by signage and urban influences.
Yes, the course teaches how to organize moodboards, select visual references, and create personalized color palettes using digital tools like Adobe Color.