Art Direction and Illustration for Advertising
A course by Typewear
, Design studio
Learn to structure, develop and present a creative brand campaign
- Spanish with subtitles in English
- 100% Positive reviews (62)
- 1413 students

Learn to structure, develop and present a creative brand campaign
- 100% Positive reviews (62)
- 1413 students
- Online and at your own pace
- Audio: Spanish
- Level: Beginner
- 16 Lessons (3h 9m)
- Available from the app
- Spanish, English, Portuguese, German, French, Italian
- Unlimited access forever
In Typewear, a Mexican illustration, design and creativity studio, they are convinced that the secret of a good advertising campaign lies in having a powerful idea but, above all, telling it in an unexpected and effective way through powerful visuals. Typewear has developed a strategy that has led it to work with clients such as Nike, Adobe, Ferrero Rocher or Corona, among others. In this course they will teach you what this methodology consists of.
From the hand of this creative team you will learn to develop an effective methodology to structure, develop and present an advertising campaign.

About this course
Course table of contents
-
U1U1. Introduction
-
U2U2. Ideorama
-
U3U3. Do the magic
-
U4U4. Epic storytelling
-
FPFP Final Project
You will begin by knowing the work of Typewear, who will tell you about their beginnings in the middle of design and will show you the work of other artists and creatives that inspire them.
Then, they will teach you how to face a briefing, setting out the context in which the campaign will be developed and looking for the insights on which the creative concept will be supported. For this, they will tell you about their guide to structure ideas or, as they have decided to call it, "Mr. White".
Once the conceptual development is defined, you will create a moodboard that will serve as a reference for the graphic development of the idea.
Then you will define the chromatic palette of your project and create a unique typography from the drawing of the letter. In addition, you will design a series of iconographic elements and characters that will give your project its own identity and help you structure the visual universe of the campaign.
All these elements will make up the visual master of your campaign and from them, you can produce and implement in all types of media that will give strength to your concept in the real world and digital.
To finish, Typewear will give you some tips to present the idea to your client in an epic way and on how to share your work through a digital platform.

What is this course's project?
Based mainly on the illustration, you will create an advertising campaign for a consumer brand and will develop it in its entirety: from the reception of the brief to the production of graphic and visual material.
Projects by course students
Who is it for?
To designers, illustrators, creatives, publicists and anyone interested in discovering and improving their creative processes.
What you need
Basic knowledge of Photoshop and Illustrator is necessary. With respect to the materials, you will need a computer with these installed programs.

Reviews
Typewear is a design studio, integrated by Andrei Bengoa, Iván del Río, Miguel Román and David Flores, and founded in 2009. Together they have developed projects of identity creation, publishing and art direction for brands such as Nike, Coca-Cola , Corona, E-Pura, Editorial Santillana, Krispy Kreme or Elemental solutions, among others. They focus mainly on typography and illustration, giving special importance to the strength of the images of all their campaigns.
Contents
-
U1
Introduction
-
Presentation
-
Influences
-
-
U2
Ideorama
-
Mr. White (brief + context)
-
Insight
-
General structure (concept + value proposal)
-
-
U3
Do the magic
-
Moodboard
-
Color palettes
-
Digital Mashup V1 (typographic master) - Part 1
-
Digital Mashup V1 (typographic master) - Part 2
-
Sketch before flying - Part 1
-
Sketch before flying - Part 2
-
Digital Mashup V2 (character design)
-
Digital Mashup V3 (visual master)
-
-
U4
Epic storytelling
-
Offline - online correspondence
-
General presentation of the campaign
-
Project publication on digital platforms
-
-
FP
Final Project
-
Art direction and illustration for advertising
-
This Is What Domestika Courses Are Like
-
Learn at Your Own Pace
Enjoy learning from home without a set schedule. You set your own timetable.
-
Learn From the Best
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Expert Instructors
Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.
-
Certificate Pro
Demonstrate your course attendance with a certificate signed by the teacher. Get it with your Domestika PRO subscription
-
Front Row Seats
Videos of the highest quality ensure that you don't miss a single detail. With unlimited access, you can watch them over and over.
-
Share Knowledge
Ask questions, request feedback, offer solutions. Share learning with other students in the community.
-
Creative Community
More than 1M creatives and growing. Domestika is the place to share and learn what you love.
-
Professionally Developed Courses
We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.
Frequently Asked Questions
-
What are Domestika's online courses?
Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.
-
When do the courses start and when do they finish?
The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
-
What do Domestika's courses include?
The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.
-
Have you been given a course?
You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.
karenavila
Un curso genial!! El equipo es super creativo, y el curso super recomendable :D
View translation
Hide translation
liddy
Me ha gustado mucho su proceso creativo y su forma de afrontar un encargo.
View translation
Hide translation
zahory02
El contenido de este curso es muy bueno y completo, cada uno de los chicos explica de manera muy clara, lo super recomiendo.
View translation
Hide translation
john_rod_rom
Muy buen curso
View translation
Hide translation
odi_leona
Nunca más "Haz un board de referencias y ponte a hacer sketches"
Bueno, pues este es el curso que complementa tu formación como creativo, no técnica (el cómo) sino conceptual (el qué):¿Qué es lo que vas a crear?
Este curso propone un método para que un proyecto visual se convierta en una estructura conceptual que puedas llevar a diferentes técnicas.
View translation
Hide translation