Art Direction and Illustration for Advertising

A course by Typewear , Design Studio

Design Studio. Mexico City, Mexico.
Joined June 2018

Learn to structure, develop, and present a creative brand campaign

  • Spanish with subtitles in English
  • 99% positive reviews (100)
  • 2551 students

Learn to structure, develop, and present a creative brand campaign

A course by Typewear

At Typewear–a Mexican illustration, design, and creativity studio–they are convinced that the secret of a good advertising campaign lies in having a powerful idea but, above all, telling it in an unexpected and effective way through powerful visuals. Typewear has developed a strategy that has led it to work with clients such as Nike, Adobe, Ferrero Rocher, and Corona, among others. In this online course, they teach you what this methodology consists of.

Alongside this creative team, learn to develop an effective methodology to structure, develop, and present an advertising campaign.

Read more ↓

What will you learn in this online course?

16 lessons & 23 downloads

Mr. White (brief + context)
8 minutes, 52 seconds
10 minutes, 26 seconds
10 minutes, 5 seconds
Color palettes
9 minutes, 58 seconds
Spanish with subtitles in English
  • 99% positive reviews (100)
  • 2551 students
  • 16 lessons (3h 9m)
  • 23 additional resources (11 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Based mainly on illustration, create an advertising campaign for a consumer brand and develop it fully: from the reception of the brief to the production of graphic and visual material.

Projects by course students

Who is this online course for?

Designers, illustrators, creatives, publicists, and anyone interested in discovering and improving their creative processes.

Requirements and materials

Basic knowledge of Photoshop and Illustrator is required. Regarding the materials, you need a computer with these programs installed.


2551 Students
100 Reviews
99% Positive ratings


A course by Typewear

Teacher Plus
Design Studio

Typewear is a design studio, made up of Andrei Bengoa, Iván del Río, Miguel Román, and David Flores, and founded in 2009. Together they have developed identity creation, editorial, and art direction projects for brands such as Nike, Coca-Cola, Corona, E-Pura, Editorial Santillana, Krispy Kreme, and Elemental solutions, among others. They focus mainly on typography and illustration, giving special importance to the strength of the images in all their campaigns.


  • U1


    • Presentation
    • Influences
  • U2


    • Mr. White (brief + context)
    • Insight
    • General structure (concept + value proposal)
  • U3

    Do the magic

    • Moodboard
    • Color palettes
    • Digital Mashup V1 (typographic master) - Part 1
    • Digital Mashup V1 (typographic master) - Part 2
    • Sketch before flying - Part 1
    • Sketch before flying - Part 2
    • Digital Mashup V2 (character design)
    • Digital Mashup V3 (visual master)
  • U4

    Epic storytelling

    • Offline - online correspondence
    • General presentation of the campaign
    • Project publication on digital platforms
  • FP

    Final project

    • Art direction and illustration for advertising

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Art Direction and Illustration for Advertising. Design & Illustration course by Typewear

Art Direction and Illustration for Advertising

A course by Typewear
Design Studio. Mexico City, Mexico.
Joined June 2018
  • 99% positive reviews (100)
  • 2551 students