Art Direction and Illustration for Advertising
Sketch before flying - Part 2
A course by Typewear , Design Studio
About the video: Sketch before flying - Part 2
Overview
“Now we will go to the digital part, where you will see our way of sketching in Photoshop and how to pass it to Illustrator, using the color palette we have defined. In addition, we will give you a couple of tips to vectorize at record speed.”
In this video lesson Typewear addresses the topic: Sketch before flying - Part 2, which is part of the Domestika online course: Art Direction and Illustration for Advertising. Learn to structure, develop, and present a creative brand campaign.
Partial transcription of the video
“Next we will see a little more exercises so that you release your hand and also so that they learn to digitize it, to put the color, to put textures on them. Come on. Now let's give way to our development of iconography. Once we have listed everything we think is relevant to start sketching, that is a list of the discoveries that we made, such as in this case we had toys. And we're going to also represent there a store. And we're going to represent animals, plants and all this inspired in Mexico. We already have the colors, so I'm going to show you a bit about the process that we're still b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Illustration for Advertising
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Category
Design, Illustration -
Areas
Advertising, Art Direction, Creativity, Design, Design Management
Typewear
A course by Typewear
Typewear is a design studio, made up of Andrei Bengoa, Iván del Río, Miguel Román, and David Flores, and founded in 2009. Together they have developed identity creation, editorial, and art direction projects for brands such as Nike, Coca-Cola, Corona, E-Pura, Editorial Santillana, Krispy Kreme, and Elemental solutions, among others. They focus mainly on typography and illustration, giving special importance to the strength of the images in all their campaigns.
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- 16 lessons (3h 9m)
- 23 additional resources (11 files)
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- Audio: Spanish
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- Level: Beginner
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