Art Direction and Illustration for Advertising
Sketch before flying - Part 1
A course by Typewear , Design Studio
About the video: Sketch before flying - Part 1
Overview
“Triangle, square and circle. The geometric figures are the DNA of any drawing. From them we will create the sketches of the iconography that we have enlisted for our project.”
In this video lesson Typewear addresses the topic: Sketch before flying - Part 1, which is part of the Domestika online course: Art Direction and Illustration for Advertising. Learn to structure, develop, and present a creative brand campaign.
Partial transcription of the video
“All the things we see daily are shaped by simpler and simpler ways, that in their union make us see complex things. To get started, let's talk about geometric shapes and organic forms. I will explain the difference, it is very simple. Base geometric shapes that we all know are the triangle, The square and the circle. We have more that could be formed With precision instruments. But let's say you are, if we extend a square, and we already have a rectangle, etc. Then from those three the others can start. And organic are the ones that are more based In the forms of nature. Shapes much softer....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Illustration for Advertising
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Category
Design, Illustration -
Areas
Advertising, Art Direction, Creativity, Design, Design Management
Typewear
A course by Typewear
Typewear is a design studio, made up of Andrei Bengoa, Iván del Río, Miguel Román, and David Flores, and founded in 2009. Together they have developed identity creation, editorial, and art direction projects for brands such as Nike, Coca-Cola, Corona, E-Pura, Editorial Santillana, Krispy Kreme, and Elemental solutions, among others. They focus mainly on typography and illustration, giving special importance to the strength of the images in all their campaigns.
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