Art Direction and Illustration for Advertising

Overview

“Let's move on to the composition of our message! Once we have experimented with the appearance of the letter, we are ready to digitize the name of our campaign.”

In this video lesson Typewear addresses the topic: Digital Mashup V1 (typographic master) - Part 2, which is part of the Domestika online course: Art Direction and Illustration for Advertising. Learn to structure, develop, and present a creative brand campaign.

Partial transcription of the video

“Well, we already talked about how to base on street letters for develop our own specimens, specimens of letters. From A to Z, we develop from a label and all the characters. Once we already have defined the name of the campaign or the final typesetter, we are going to start doing our first explorations. We already have well defined because this first set of letters, but this does not necessarily going to be the final one. And even from this we can start doing a little more exaggerations and different sketches. It is difficult that everything remains always to the first round and that the fi...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Illustration for Advertising

• Level: Beginner
• 99% positive reviews (106)
• 2957 students
• 4 units
• 16 lessons (3h 9m)
• 11 downloads

• Category

  Design, Illustration

• Areas

  Advertising, Art Direction, Creativity, Design, Design Management