Art Direction and Illustration for Advertising
Influences
A course by Typewear , Design Studio
About the video: Influences
Overview
“Inspiration is everywhere. Here we will talk about the references that have marked us and that accompany us every day.”
In this video lesson Typewear addresses the topic: Influences, which is part of the Domestika online course: Art Direction and Illustration for Advertising. Learn to structure, develop, and present a creative brand campaign.
Partial transcription of the video
“How could they see, we are a group of people and sometimes that complicates getting us to agree on some issues or the distribution of work. may sound like somewhat counterproductive, but the truth is that at the moment of inspiration and of ideas, is totally the opposite. We each have different experiences, different points of view, different inspiration and that makes that we complement in some way or another. Where one can limp, the other comes to complement and vice versa. Then I'm going to show you a bit of the inspiration that each of us has, I'm going to share and see why we're a grea...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction and Illustration for Advertising
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Category
Design, Illustration -
Areas
Advertising, Art Direction, Creativity, Design, Design Management
Typewear
A course by Typewear
Typewear is a design studio, made up of Andrei Bengoa, Iván del Río, Miguel Román, and David Flores, and founded in 2009. Together they have developed identity creation, editorial, and art direction projects for brands such as Nike, Coca-Cola, Corona, E-Pura, Editorial Santillana, Krispy Kreme, and Elemental solutions, among others. They focus mainly on typography and illustration, giving special importance to the strength of the images in all their campaigns.
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